Social Media – How the Business of Worldwide News Coverage is Changing
Never before have we been able to participate in the news as it unfolds. Before even local news stations can get a crew on location, someone already on the scene is documenting it on their cell phone camera, or "tweeting" about it on Twitter, or drawing huge attention to it on Facebook, literally as it's happening. In this age of "social media", if you're just finding out about something that was "tweeted" an hour ago, chances are good it's already old news.
I had a good friend, Robert "Uncle Bob" Stewart, who was an American war correspondent during World War II. After the war ended, Bob became a media mogul in the Philippines starting in the 1950s with a radio station, and moving to television in the 1960s. He hosted one of the most popular children's television shows in history, Uncle Bob's Lucky 7 Club, and held on to his empire into the mid-1980s until the political unrest in that country made it impossible for him to continue.
"Uncle" Bob passed away in 2006 at the age of 89, but I'll never forget how intrigued - and in tune - he was with modern technology. He was the consummate storyteller, and could command an audience whenever he chose to regale a gathered group. However, as endearing as Bob was in person, you would not believe how "leading edge" this particular octogenarian was when it came to modern technology.
You could not out-text him on his cell phone or PDA; instant messenger was the way he communicated from his wireless laptop, and he would tell anyone who would listen to him that one day every last person on the planet would stop becoming news content consumers and would become news content producers. Bob and I had many long discussions about his vision of the impact the internet was having on news gathering and reporting, and I never found myself questioning his savvy.
He was a career news gatherer, journalist, broadcaster, and television and radio innovator his entire life, and it was clear to anyone who was paying attention that Bob had his finger on the pulse of social media and how the internet was forever changing that world. For an old dude - rest in peace, Bob - he was as hip as anyone I've ever known. He was also right in many, many ways.
Today, more and more people rely on high-speed internet and wireless devices for their news. Content provided by the social media through blogs and other social networking methods including Twitter, Facebook, and Digg, can be available seconds after an event happens, or in many cases as it's happening.
The recent documentary, Burma VJ showed the power of social media when it brought us amazing, and sometimes harrowing, footage that underground journalists shot during the 2007 uprising against the brutal military regime in Rangoon, Burma. It was filmed entirely on hand-held cameras, and the footage was smuggled out of the country where it was promptly uploaded to the Internet for the world to witness.
The next time you're surfing the web by way of your high-speed Cox internet service and discover a truly interesting story, there's a good chance it originated from a regular person who decided they could produce legitimate, interesting news content as easily as the next guy. If you don't have Cox Internet offers are waiting for you!
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social media medicalWhat Business Leaders Could Learn From Doctors About Delivering Bad News
Think your dentist has trouble telling you just prior to your root canal you will feel a little pinch? Doctors are used to delivering bad news. To counteract this, they become skilled communicators. Business leaders could learn a lot from doctors who deliver bad news. Here is what most doctors (and leaders) should pay attention to when they have something to communicate that is important--and must be understood:
o Create the Right Environment. Most doctors don't just walk up and drop a bomb. Instead, they examine the environment--invite you into their office if possible--and attempt to create soothing conditions.
o Have Everyone Present that Needs to be There. If you are delivering bad news about a downsizing, have the HR department or consultant who will help them make the transition right next to you.
o Ask What they Know First. This is a good technique to get rumors out of the way. Follow this quickly by telling them you will provide answers to everything you can.
o Ask How Much they Want to Know. Everyone doesn't want the same information when they get bad news. Some just shrug it off; others insist on details. No two are alike. Ask if they have questions, but if they don't let them walk out gracefully.
o Share What you Know. Don't be coy or hide the facts. Explain the reason behind the action. People aren't dummies; don't treat them as such.
o Let People Vent. Your role as a leader requires you to accept human emotion--even tragedy--from others in a rational, calming manner.
o Establish a Plan for What Happens Next. Don't leave them guessing about benefits or anything else. Tell them what will happen. Lay it out for them. Then, stick to your side of the agreement.
For more information see http://www.browninglafrankie.com
How To Strategically Use The News To Identify & Create New Business Opportunities
Fortunately I have been a very avid reader and follower of "the news" during my entire professional career. I pay special attention to the business sections of various media and look for trends, and opportunities within the articles that are printed there. I have made a commitment to stay abreast of business news and can tell you that this has been a key strategy for my marketing efforts over the years.
You may say to me, "So What?" Well I can tell you that business opportunities for consultants and others are out there if you know how to identify them. I also know that most consultants do not use the news because they never used some strategic thinking to connect the events in the news to potential business. I am saying to you that once you know what to look for in the news, the opportunities will become apparent. And then those opportunities must be acted upon.
What is it that I look for when I am reading the newspaper, business journal or trade publication and when I visit a website? The basic answer is that I am looking for any event that might create opportunities. Some of these events may be happening within the company (new strategic alliance, expansion to other geographic region, rapid company growth, high employee turnover) or outside the company (new regulations, acts of God, mergers, acquisitions, plant closings).
Here are some examples of opportunities that could be created from events reported in the news.
+ A merger or acquisition may create sales training opportunities for new product lines; marketing opportunities for re-branding of products, PR support, new marketing campaigns; HR opportunities for team building, compensation issues, employee benefits; IT opportunities for planning, system integration, new technology acquisition; and leadership opportunities for strategic planning, team building at executive level.
+ Poor financial performance creates opportunities, especially if there are 2 consecutive quarters with poor results.
+ Layoffs at companies may require outside HR assistance.
+ Struggling companies may be opportunities for new leadership.
+ Rapidly growing companies may need help with additional staff.
+ Companies that are stagnant need assistance also to deliver results to grow.
+ Companies that bring in new executives often need outside help to accomplish their goals.
The key is to capitalize on the news. Watch for and identify the changes that will create business opportunities for you. And after you identify that "trigger event" you must commit to follow through by developing an offering that meets your prospect's emerging business need. And always talk to your prospects about business results and outcomes. Be sure to share your understanding of their critical business issues and the results you can deliver as specifically as you can. Develop and implement a strategic action plan to capitalize on the identified business opportunity.
Your strategic thinking business coach encourages you to fully realize the benefits of business coaching to strategically increase your business opportunities. If you would like to learn more about how a strategic thinking business coach can facilitate and guide you in that endeavor, please contact Glenn Ebersole today through his website at http://www.businesscoach4u.com or by email at jgecoach@aol.com
CNBC Investing – News on Business
CNBC investing could be interpreted in many ways; it could be that you are involved in trading using CNBC stocks. Well, it is a media entity and you are probably investing your time watching their updates from time to time relative to your business because it is naturally a business oriented news media. Having CNBC investing is a having a guide at which you will be making a decision in your business. CNBC investing almost covers all business entities around the world.
Source for Business Information
The network is a good source on a daily basis on business, they are very informative and you could have smart decisions using their guidance and publications. They are not biased that is why they are entrusted to inform business enthusiast ahead of time the things or scenarios on a particular country where status of that countries stocks are known and the trending of their markets. CNBC investing is purely of business concerns, with less of the other side of the news being of second priority as their slogan would say "first in world business". Practically CNBC investing is a good source of business news.
People who gets bored with watching business news are people who do not have much concern about business, they may even say it's none of their business where in fact, business news is suppose to be everybody's business. Just take a look at what happened to the economy the recent years, the business community went down and it dragged a lot of people affected much of the living conditions. A lot of people didn't saw that coming, not even some of the speculators in the stock market. A lot of businesses needed to close down, mass lay-offs of various companies took effect it was one of the worst conditions experienced not just in the business world but the whole country and eventually the whole world particularly economies that are tied with the economy of the United States.
Our Involvement
Now, what can we do to contribute to the development of the economy, this would rather be something that many people would say "leave it to the economists" but we are actually a part of it. This does not suggest that you watch CNBC investing news regularly or any other news media pertaining to business. What I am trying to tell you is that we can contribute by spending on what we need and save more for tomorrow; if you can think of something that you can earn from aside from employment, the better. There are times when your country would need you more than you need it, the successes of the individual in a country is also its success, it will not have many money if you don't patronize what it offers. And how can you buy if you have nothing? Do you have to rely on your country to give you something all the time, think out of the box and improvise on how you would earn more than what employment can offer, CNBC investing may help.
Why Local News and Niche Magazine Publishing Are Winning
Local news and niche publishing wrapped in hyper-local advertising are the inevitable future of profitable media. Large publishing companies are going under with the weight of many mouths to feed and long, expensive distribution channels to get their messages to their readers' coffee tables. As the canopy opens on this space, nimble, smaller, even home based media businesses are sprouting.
How has this happened? I believe it is a combination of diminishing returns on the old 'rivers of gold' (once controlled by the big end of town), with the advent of a glut of media channels and technologies for new delivery models. The financial 'backbone' of traditional newspaper publishing was always the classifieds, real estate and automotive, along with per-copy purchase revenues. To start a newspaper or magazine you needed to already have a dozen other titles in the stable, invariably launched by your father's father.
Then the internet hit. Initially the impact was minimal, but in the last few years as readers start looking elsewhere for their information, the industry has been whisked into a storm of panic. Suddenly Dear Dolly does not have all the answers. Suddenly the same news on the homepage of a $1.50 newspaper is available earlier online, with related links, videos and community opinion...for free!
When was the last time you bought a paper specifically to view classifieds, real estate or automotive listings, or to learn more about a news item someone mentioned in passing? How many of your friends subscribe to daily or even weekly delivery of a print newspaper? Now think of how many newsletters you and your friends subscribe to, or how quickly you get your news from online search engines, news websites or registered communities.
Concurrently with changes in end-user viewing patterns, technologies exploded, affecting no industry more so than the media space, which is on fire! Information is the most heavily invested commodity on this planet, far exceeding oil, gold or construction. Efforts to tap into this multi-billion dollar industry are breeding new wealth and plenty of fresh ideas.
Faster internet connections, the rise of some terrific content management systems that allow even the layman to get online and become master of his domain in a matter of days, the online social media phenomenon and the ready access to support all augur well for the imaginative entrepreneur. Young business people no longer compare engines under the bonnet or boyfriends, instead websites, hardware and online careers.
Inevitably the more technology poured into the media-scape the more players flock to discover gold, which in turn further inspires the public to be even more discerning in its consumption of that media. But we all know this - what is the opportunity?
So here is the punchline - the bigger the toybox and scope of possibility, the more we see end users wanting to dissect their information chunks, making these chunks smaller and more relevant to their personal interests. They want local news about their neighbourhoods. They want to pick up a magazine from the coffee table that invites them into a community of other Brazilian Pink-spotted Lizard lovers, and they want to know that they can feed into their media of choice, contribute some of their own insights, integrate.
The opportunity therefore is simply to facilitate this trend, grease the track and clip everyone's ticket as they pass through your gates. Grab a local news, magazine or community news website. Fill it with enough content to create a starting point of interest, and there is plenty of free or very cheap content out there, then hit up your local or niche community for their own contributions. Get the balance right and you will hit that magic 'critical mass' where your news or magazine site starts taking care of itself. You may always have to login and approve the articles, but the online ad revenues should help sweeten things.
In a nutshell, you are running a multi-user blog, without ever having to submit a blog of your own. The successful publishers of tomorrow will be those media entrepreneurs who get the content balances right, whereupon the advertising dollars will follow. When they see their local news, magazine or community website succeeding, they may very well press the 'Export' button and go to press!
If you thought this article on local news and niche publishing for newspapers and magazines was relevant to your interest set, AND it took you less than 10 minutes casually browsing the internet to find it, I rest my case - local news and niche publishing, whether online and/or print, are winning! Now look around the space surrounding this article - is someone looking to sell you something? Can you see online advertising? Is someone earning an income here?
Hyper-local and niche content is the future of newspaper and magazine publishing.
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